Work hard-ER

Challenges and difficulty nurtures hard work.  

...Now don't get me wrong here - some may say that it may do the inverse where the challenged become overwhelmed and give-up or move to something within their comfort zone....I am not discussing that paradigm.

Working hard-ER is a mentality, a culture, a lifestyle  
According to your passion you work be it for: love, money, appreciation, grades etc. you work hard.... 

What about the "er"?
To be extraordinary then hard-er is the key.  Self motivation, goal scheduling and a strict routine become an innate religion.  

To be original means to -ER everything. 
..for your passion - go hard-er, fast-er, become hungry-er, 
at the end  I am sure the journey with all the processes I will become happi-ER...

Some how many don't like to work hard... 

Is it cultural?